If you send your cover via email, mention the referral in the subject line of your message:
Subject: Referral From Janna Doling
Cover letter Mentioning a Referral by Someone
City, State, Zip
City, State, Zip
Dear Mr. McKensie,
I am writing to express my interest in the International Marketing position open at WellCam, Inc. I am very familiar with your products, and would welcome the opportunity to speak with you about how I could help increase your international market share. My colleague Janna Doling recommended that I contact you directly about this position. Jana and I have worked closely in the industry for many years, and she thought that I would be an excellent match for WellCam.
My extensive experience marketing similar products internationally has given me an overall knowledge of the business, directly applicable to your interest in increasing sales abroad. In my previous position as International Marketing Manager with ABC Company, I successfully increased our revenue in each of my territories by over 40% within my first year. In the six years I spent at ABC, I helped to establish a market share in an additional ten countries, while increasing revenue and profits in all locations.
I believe that I am an excellent candidate for the position you have advertised, and would very much like the opportunity to meet with you discuss what I have to offer WellCam, Inc.
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