Definition: Your personal brand, also know as your career or professional brand, is the way you are represented to prospective employers and business connections. Your brand is your professional image and it is reflected in your online presence - your LinkedIn profile, your VisualCV, your blog, social networking sites, and your other visibility online.
It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would be an asset to their organization.
Also Known As: professional brand, career brand
