Twitter in 10 Minutes a Day
You can get job postings on Twitter, connect with companies and get job search advice and tips. It's good to spend a little time connecting yourself, but there are also sites you can use to help automate the process.
For example, if you use TweetMyJobs you can have job listings sent to your Twitter account and the site will recommend job channels that you can follow on Twitter based on your specific job search. Here's more on how TweetMyJobs works.
Spending only a few minutes a day will pay off long-term and, after a certain point in time, your followers will grow without you having to do much at all. You will be well-positioned to job search now and, if you continue to maintain your Twitter account, to job search again in the future.
Follow in Five
Spend five minutes a day following. Follow the industry leaders and companies related to your career field. Search Twitter or use Twellow to find them. Many companies post job openings on Twitter, often before they post them anywhere else. If you're following the company you can get a head start on getting your job application in.
Check to see who is following you. If they are quality followers (industry leaders, prospective employers, recruiters) check to see who they are following. Follow a few of those people. At least some of them will follow you back and your list of followers will start to grow.
Follow people who retweet you. Check to see who is retweeting you. Follow them if they have a large enough number of followers to make it worthwhile or if they are a company you are interested in. Keep in mind that it's important for the number of people you follow and your number of followers to be in balance. I try to follow fewer people than are following me. If you are too far out of balance (following more people than are following you) Twitter won't let you follow any more people until you get caught up.
Tweet and Retweet in Five
Spend another five minutes a day retweeting and tweeting content. It doesn't have to be your own. In fact, retweeting other content will help broaden your exposure and increase your audience.
Use mentions whenever posting something about someone on Twitter so that it shows up on their radar and is more likely to get retweeted. For example, if I am sharing a post or retweeting from Indeed.com, I would add @Indeed to my post.
If you are tweeting content written by influencers and have the time, give the article an interesting spin. For example, tweet something about it other than the headline. Also take a few minutes to search for the author's Twitter name and include it in the Tweet as an attribution.
Search out and use relevant hashtags, if you have a few more minutes, to put your tweets in front of a relevant audience and topic. Here's how to find hashtags and use them on Twitter. Abusing or overusing hashtags will make you sound like a spammy marketer, so don't overdo it.
Tweet on the Fly
Hootlet, HootSuite's Firefox add-on is a great tool for tweeting on the fly. It not only tweets for you with a couple of clicks, but you can auto-schedule so it will tweet at an optimal time.
Stay on Topic
If you're using Twitter to job search, keep your tweeting focused and related to your industry and employment interests. Mixing professional with personal isn't a good idea.