A Social Recruiting Survey conducted by TweetMyjobs.com reports that 29% of job seekers use social media as their primary tool for job searching. My Where Do You Search for Jobs poll reports similar numbers, with, to date, 28% of respondents using at least one social networking site for finding jobs.
Companies Using Social Recruiting
Those numbers are only going to increase as companies expand their social recruiting efforts to tap candidates on social networking sites. If you're job hunting, you should start integrating social media into your job search, if you're not already, for a few of reasons.
First of all, companies are using social recruiting to source job applicants, with the Society for Human Resources Management (SHRM) reporting that 55% of employers plan to increase social media outreach this year. Secondly, social media provides an opportunity for applicants to connect directly with recruiters and hiring managers on Facebook, LinkedIn and Twitter. That personal connection can help get your application noticed and help you get an interview.
In addition, there are tools you can use to see who you are connected with at a company quickly and easily. Those tools can help you get a referral for a job, which is another good way to get your foot in the door at a company of interest.
It's important to do social media right when you're looking for a job. A bad or even a messy social media presence can knock you out of consideration for a job. Robin Richards, Chairman and CEO of TweetMyJobs.com shares his tips for finding jobs using social media:
Tips For Finding Jobs Using Social Media
Before anything, define and build your brand using the 3 C's - Consistency, Clarity, and Constancy. Social media profiles are essentially replacing traditional resumes. Make sure they all reflect the image you want to project. Eliminate any inconsistencies, and constantly monitor for activity. You will be googled.
Connect with your future employer. Follow their Twitter account(s), like their Facebook page(s), join their LinkedIn group, and join their Talent Community. Use sites like LinkedIn or Jigsaw to build a virtual org chart in the department that you are interested in. Connect with those people on Twitter & LinkedIn (use LinkedIn introductions when possible). You won't always get your invites accepted, but you should get some.
Keep current with chatter in your industry or about companies and hiring managers you are targeting. As you see articles or posts, become a voice in the conversation by tweeting, replying, commenting about it. These are your personal brand impressions. The more you do the better. However, be smart about it. Only do it when you can add value in the conversation. One great thing about Twitter is that tweets are public for everyone to see. You never know who's listening. It may be your future boss. Also, pay it forward. Don't expect anything in return.
Find referrals into your target companies using social media. Getting a referral from an employee provides a 20x better chance of getting the job. Use LinkedIn or tools like The Who? Button to find out who in your Facebook network has ever worked for the company you're targeting. Use them to help you get beyond the threshold of the front door, or perhaps even get you in the side door.
Rinse, dry, and repeat…
Social Media Articles and Advice