It can take a while to build a presence on Twitter. You'll need to follow the right companies and individuals and to market yourself so you grow your base of followers. However, once you get going on Twitter, spending just a little time each day can grow your presence exponentially.
Joe Fahrner, CEO, InboxQ, shares his tips on growing and building an impressive Twitter following to help land your next job.
Top Ways to Use Twitter to Land a Job
1. Prepare your Twitter account for your job search. It is increasingly likely that a potential employer will seek out your Twitter profile as well as your accounts at other social networking sites. Make sure that your public Twitter account is representing you in a way that you think will be attractive to a potential employer. Make it easy for your potential employer to find out more about you by including an informative bio in your Twitter profile and make sure to include your blog URL, LinkedIn profile or other useful links.
2. Make yourself discoverable. Many companies are beginning to use Twitter as a way to find potential candidates using tools like Twitter's search. Make sure that you are thoughtfully tweeting out content that includes keywords or phrases that your target employer may be searching for.
3. Show your interest and expertise around the topics related to the job you want. Tweet out interesting information, links or anecdotes. Once you've applied for a job or been discovered by a potential employer they are likely to read your Twitter feed. Make sure it is clear that you have in interest in topics related to the industry and role you are looking to work in.
5. Twitter search isn't just for employers. Use the same techniques that smart employers do and search for tweets that reference job opportunities that you may be interested in and qualified for. Simply visit http://search.twitter.com and try entering some keywords related to your dream job. This may include job titles and company names plus descriptive words like "hiring" or "jobs". This is a great way to expand your reach beyond just the Twitter accounts that you follow.
6. Be careful what you share publicly about about the hiring process once it has begun. It may be tempting to tweet out your uncensored thoughts or opinions about your potential employer once you've started the hiring process. Be very careful about this as it may not be welcomed by your potential employer. As always, think before you tweet!