Why do it all online? Why not take the concept and just apply it to your own existing inner circle? The answer: Diversity. Chances are, the people who are already in your network probably feel the same way you do about pretty much everything. You probably agree on most matters and likely have a large number of similar contacts. And those contacts that you don’t already know, you probably weren’t even aware your colleagues knew. They didn’t think to introduce you because the obvious synergy between you wasn’t obvious to them.
Using a social network like ViralCommerce.com gives you access to your colleague’s contacts without them having to determine who you would or wouldn’t benefit from knowing. You can search through contacts and request an introduction with ease. In addition, because most social networks aren’t limited by demographics the diversity is incredible. Take ViralCommerce.com for instance, where you can request a connection with the Chaplain of the Oakland Raiders, a Norwegian Software Programmer, a Sales Professional representing Usana Health Sciences, or a Professional Recruiter from Illinois.
Mixing it Up
Of course, it’s recommended that you use online tools to complement, not replace, traditional efforts. Networks aren't an instant fix. It takes time to build relationships, but once they’ve been established the pay off is great. Think of it as a whole new set of contacts and opportunities, or perhaps the tool that might just help you land your ideal job. After all, it’s not what you know it’s who you know.
