1. Careers
Send to a Friend via Email
You can opt-out at any time. Please refer to our privacy policy for contact information.

The Power of Networking

How Networking Can Help With Your Job Search


The Power of Networking

(Courtesy of Jobster.com)

The Power of Job Search Networking

In almost every job search tip column and book there is a section dedicated to networking, taking us back to the age old debated quip “it’s not what you know, it’s who know.” Some agree and some disagree, but research has in fact proven that people you know can often be the key to unlocking your way into a company. It is important to understand why networking can help you, as well as how to establish and expand your professional network.

1. Find highly desired and unadvertised jobs
Scouring the Web for jobs is more efficient than ever with new job search engines like Jobster that search major job boards, niche boards and employer sites. However, the fact remains that some jobs are never posted online. Networking can help you tap into the job pipeline that you would otherwise never know about.

2. Get noticed for jobs
Mark Mehler from CareerXroads points out that a referred candidate has a 35 to 1 chance of getting hired vs. 500 to 1 for the typical candidates. That’s because employers are inundated with resumes each day and rely on referrals as a way to spot great candidates. New sites such as Jobster and LinkedIn include “social networking” technology which can help you identify which of your contacts may know people at the companies you want to work. Jobster goes a step further and can help you request a referral directly into the hiring team at leading employers.

3. Be a resource
What you put into something is what you’ll get out of it. Networking is not a one way street. If you expect to leverage people in your network, you have to be prepared for people to also leverage their relationship with you. Be proactive in sending opportunities to people in your network that you think they may be interested. This isn’t limited to job opportunities and may include events of interest such as a professional seminar, book signing, art opening, etc. These types of events are also great places to network. The bottom line is, if people consider you a resource, they will want to return the favor and help you too.

4. Get connected
Another great way to network is by maintaining an online professional profile. These profiles typically go beyond basic resumes to introduce your professional experience and accomplishments. Create a public profile on Jobster. Or, join LinkedIn and establish your profile in the LinkedIn network. Zoominfo is a search engine used by many recruiting organization for mid-level and senior managers; if you are looking for a mid-level position, it is advised that you update your Zoominfo profile as well.

5. Create a community, not just a network
People often perceive networking as quantity vs. quality, boasting how many people are in their online networks, etc. At the end of the day, it is better to have 3 strong connections than to have 300 people you’ve met in passing. Whether it’s your fraternity or sorority, past colleagues, your bowling team, or a trade association, networking within your groups can help establish stronger connections and ultimately help you learn about and get noticed for great opportunities. Jobster enables members to create and join online groups to share jobs and job search tips amongst people with like interests. Sites like The Facebook for college students can also be helpful.

Networking itself is not a revolutionary concept, but how people are networking and connecting to great opportunities is changing with next-generation job sites that combine job search and networking. People can now find jobs using powerful search tools on the Web and get jobs based on the strengths of existing relationships.


Throughout his career, Jason Goldberg has taken great pride in hiring and managing high quality teams. More often than not, Goldberg found people for those teams through personal referrals from colleagues and friends. Unfortunately, every time he had to find a new person to hire, Goldberg found that he had to start the networking referral process all over again from scratch. Frustrated by the repetitive process and the lack of technology behind it, Goldberg decided to do something about it.

Prior to founding Jobster, Goldberg led Strategic Planning & Alliances for T-Mobile USA. Goldberg’s successes at T-Mobile include sourcing and negotiating several multi-million dollar product, marketing, and service relationships, overseeing new business planning, and leading the development and launch of next generation products. Prior to joining T-Mobile, Goldberg held management positions at AOL Time Warner. Goldberg worked from 1993 to 1998 at the White House in Washington D.C., as senior aide to the White House Chief of Staff, Erskine Bowles.

Goldberg received his M.B.A. from the Stanford University Graduate School of Business and holds a B.A. from Emory University with honors and Phi Beta Kappa distinction

©2014 About.com. All rights reserved.