Users can demonstrate credibility and create visualizations of their brand with the help of their network of friends and colleagues and the tags and vouches they receive.
Tags are keywords that you can assign to another user to describe their expertise, traits and personality. In addition to giving tags, you can vouch tags that someone else has already given to indicate agreement or endorse another user with a short, Twitter-type description of your tag or vouch.
To see how it works, you can take a tour of GiveBrand which will show you how you can create a profile, invite your contacts, tag your contacts and approve the tags your profile has been given. You can also add details to the tags and track your brand to see how you compare with other users.
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