An interesting new study from Millennial Branding, of over 50 million Facebook data points from Identified.com, reports that Gen-Y (ages 18 to 29) Facebook users are using their profiles as an extension of their professional personality, even though they are socializing with family and friends.
64% of Gen-Y users don't list their employer on their profiles. However, they do add an average of 16 co-workers each to their 'friend' group, so they are geared for professional networking and to be tapped by companies using social hiring strategies without even trying.
As far as employment, the data is interesting, too, Gen-Y workers spend an average of just over 2 years at their first job. Only 7% of Gen-Y works for a Fortune 500 company because startups are dominating the workforce for this demographic in today's economy.
The travel and hospitality industry hires the most Gen-Y candidates now because young people are having trouble getting internships and jobs so they turn to bartending and waitressing jobs.
The largest employer of Gen-Y is the US Military and Deloitte is the largest corporate employer. Companies such as Walmart and Starbucks also ranked high.
If you're one of those Gen Y Facebook users who are mixing personal and professional, by choice or otherwise, are you using social media as effectively as possible to enhance your resume and boost your job search?
Here are tips and advice on getting the most out of social media when you're job searching - including Twitter, Foursquare, Facebook, YouTube, MeetUp, and more.
Image Copyright Christopher Futcher