Dan Schawbel is one of my favorite people. He was writing about personal branding before anyone knew what it was and how it could help with their career. Dan is the leading personal branding expert for Gen-Y and has more expertise on branding yourself and effectively using social media to boost your career than just about anyone I know. His new book, Me 2.0: Build a Powerful Brand to Achieve Career Success is must reading for anyone in career mode.
I spoke to Dan about the book and how it can help job seekers. He said, "The recession might get you down, but my new book, Me 2.0, will help you get back on the right track to your success. With my proven personal branding process, you will be able to command your career and create your future. In just over 200 pages, you will discover your brand, create your own marketing toolkit, learn how to communicate your brand to your audience and then maintain your brand as it grows over time."
Dan went on to discuss social media and social networking and how it's changed job searching, saying "You'll read all about how social media has revolutionized recruitment and marketing communications and how to take these new tools, such as Facebook, Twitter and LinkedIn and put them to work. There are quotes from experts such as Don Tapscott, as well as case studies, examples and over seventy research reports. Now is the time to realize your potential, claim your niche and execute on your dream."
Me 2.0 is a handbook which will help you thrive in the digital age and it's an essential tool for well-positioning yourself for career success, especially in a difficult job market like we have today.
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