Gain a Competitive Edge by Establishing a Personal Brand

Brands from McDonalds to Google have all claimed headspace in the minds of their spectators, so why can't you? You can, by establishing a personal brand that allows you to differentiate and position yourself from the competition and claim your job. In this case, your audience is the hiring managers and recruiters that deal with thousands of resumes each day. Guest Author Dan Schawbel explains how you can gain a competitive edge by establishing a personal brand.