CareerBuilder's Chimps
Tuesday January 24, 2006
I really like CareerBuilder's chimp commercials. For some reason, or another, they amuse me. If you like the chimps too, CareerBuilder is running two new 30-second Super Bowl spots where a human works in an office populated by chimpanzee co-workers who have more interest in having fun than in working. CareerBuilder's marketing campaign last year produced a 50% increase in brand awareness and they are hoping for a similar success this year.
Comments
I agree, Chimp commercials are GREAT. enjoyable and no clue what comm. is about untill the end when u see Careerbuilder come up. good show.
Jack
I love your chimp ads! Had tears in my eyes I laughed so hard (still laughing). I’m telling my friends to go to the website and look for the chimps. What a great idea, better than lizzards.
Chimps are indeed funny, but showing them in adds is inappropriate. Recent research shows that ads like Careenbuilders showing chimps leads people to believe that chimps are not a threatened species. Soon, they may be extinct in the wild, and Careerbuilders will share a small part of the blame.